Dokyu is for two types of people; the motion designer and the business owner. That′s a broad base so let′s hone in on some specifics.

Meet Jason, he′s been running his own freelance video production business for 3 years, steadily growing his roster of clients to a point where most of his work comes through word-of-mouth. Last month, he took on 3 separate jobs and is feeling overwhelmed with deadlines mounting.

Having less time to spare, Jason was forced to reckon with how he spent his time. A friend suggested applying the Pareto principle, or 80/20 law. This is the observation that 80% of your work can be produced in just 20% of the time allocated to it. In effect, 80% of his time may be wasted.

Doodling. This guy knows where it′s at.

To improve his output, he turned to the large template library selection in Dokyu to accelerate 80% of project′s asset creation, while narrowing his focus on 20% that would be front-and-centre in the video, could be attributed uniquely to him, and could allow him to take on more work without increased stress.

The Beginner Motion Designer

Meet Rupert. He wants to kick-off the new year by studying motion design in an effort to grow his cooking channel on YouTube. He′s noticed recently that a number of cooking channels have been introducing motion design in a drive to attract more viewers, so he′s worried he′ll get left behind if he doesn′t ramp up his production values.

Rupert isn′t sure what he wants but after browsing the large template selection provided through Dokyu, he decides that having a diverse range of assets will give him maximum creative freedom when applying the finishing touches to his videos.

The Business Owner

Meet Denise, a bakery owner in Northern Italy. When she opened her bakery 2 years ago, she was fortunate in being able to rely mostly on foot traffic generated by the hordes of tourists entering and leaving the town throughout the year. Inside the bakery she leveraged her hobby, Photoshop, to produce attractive promotional materials.

Last Winter, however, business was unusually quiet so to prepare for a possible new normal, Denise has been looking for alternative ways of marketing her business. She considered using her Photoshop skills for paid advertising campaigns, but wanted to find a more organic source of traffic to save money and build upon traction in the future. She decided that video marketing would best represent her bakery, and that she could make recipe videos and publish them to YouTube.

Business owners juggle a lot of things.

Being familiar with Photoshop, she researched the best program for video, and discovered After Effects. She took notes on the basics through a free course on YouTube, and then came across an advertisement for Dokyu. Now she was ready to start recording her recipes, and get the creative juices flowing.

So there you go, three different case-studies for what brought people into motion design, and the motivations behind it.

Whether or not you think motion design is for you is a question only you can answer, but if you′re ready to jump onboard for your own journey, we′d love you to do it with Dokyu, and will support you the whole way. Get started below…

Kickstart Video Brands Online

Dokyu Motion is our flagship product. It packs over 1,000,000 diverse elements into After Effects to become the single most powerful plugin available for motion designers today.